Guide to Choosing Base Fabrics for Scented Fabric Softener Sheets:
Analysis of Performance and Application Scenarios of Four Materials
Introduction
With consumers’ growing demand for high-quality clothing care, scented fabric softener sheets—representing “convenient, refined” care—have maintained an annual growth rate of 15%-20% (data source: 2025 Clothing Care Market Report). As the “core carrier” of these products, the choice of base fabric directly determines key attributes like fragrance retention, durability, and tactile experience, as well as a brand’s cost strategy and market positioning.
This article analyzes four mainstream base fabric materials (BPET, PET, SPP, PPC) from an industry perspective, providing a reference for enterprises to select the right base fabric.
I. Core Logic for Base Fabric Selection: Balancing “Performance, Cost, Positioning”
When selecting base fabrics for scented softener sheets, enterprises must answer three critical questions:
What is the product positioning? Is it high-end “luxury care,” cost-effective “mass daily use,” or a sinking-market “low-price volume driver”?
What are the core performance requirements? Do you need “long-lasting fragrance” (e.g., retaining scent for 3 days post-washing)
What is the cost tolerance? Base fabric costs account for 30%-40% of total product cost, which must align with the brand’s pricing strategy (e.g., 50% of cost for high-end products, ≤20% for low-price items).
II. Analysis of Four Mainstream Base Fabric Materials
1. BPET: “Performance Benchmark” for High-End Markets (Same Material as Industry Leaders like BOUNCE)
Material Characteristics: BPET is an upgraded version of polyester fiber. Through biaxial stretching, the fibers become denser with a higher grammage resulting in a thick, uniform-textured fabric.
Application Scenarios: High-end brands, premium lines focusing on “long-lasting fragrance” (e.g., BOUNCE’s flagship products).
Price Positioning: Highest in the industry (1.5-2 times the cost of PET).
2. PET: Universal Choice, “Balance Master” for Cost-Effective Brands
Material Characteristics: PET is the “national material” for scented softener sheets, with moderate grammage , high fiber strength, and mature production technology.
Application Scenarios: Cost-effective brands, mass daily care products (e.g., mainstream supermarket models, “second item half-price” e-commerce promotions).
Price Positioning: Medium in the industry (60%-70% of BPET).
3. SPP: First Choice for Economical Use, “Cost Code” for Traffic-Driving Products
Material Characteristics: SPP (Spunbonded Polypropylene) is a “cost-friendly” material，mesh and spot texture
Application Scenarios: Sinking markets, price-sensitive customers (e.g., rural e-commerce, campus convenience store products).
Price Positioning: Lower in the industry (50%-60% of PET).
4. PPC: “Extreme Choice” for Cost Optimization, “Competitive Weapon” for Low-Price Markets
Material Characteristics: PPC is the “lowest-cost” base fabric, It has ultra-light grammage and thin, portable design.
Application Scenarios: Extremely low-price products, emergency care needs (e.g., travel packs, one-yuan store items).
Price Positioning: Lowest in the industry (≤40% of PET).
Service Guarantee: Free Samples + Fast Response
To help customers select the right base fabric, we offer free sample services (1-5 pieces per material). Customers can test performance metrics like fragrance adsorption, drying durability, and touch (e.g., testing BPET’s long-lasting scent or SPP’s softness). Samples are shipped within 24 hours and delivered in 3-7 days, accelerating product development.
